Domain .lv vs .com for a Latvian business

It signals a local Latvian business and builds trust with local customers.

It can help slightly with local relevance in Latvian search.

If you sell internationally, .com feels global and is widely recognised.

It avoids the impression of being local-only for cross-border buyers.

Many Latvian businesses register both and redirect one to the other.

Pick the primary based on whether your main audience is local or international.